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First, let's design a fun story which is able to last long.

Second, let's have interests in things which are neglected and isolated.

Third, let's keep in mind that happiness could be delivered to others.

Fourth, let's design a character that could be harmonised with his story.


AJASSI sound similar with AJUSSI in Korean, which means middle-age man. Ajassi is a fun & adorable character designed by a Korean designer, Yoonmi. The designer hope to cheer up and comfort people who feel neglected and lonely through this character "Ajassi". Please looking forward for the ordinary (yet unordinary) life of the middle-age man!

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